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Title: Research on the Factors Influencing Consumer Purchase Intention in the Cross-Border Live Streaming E-commerce of the Cosmetics Industry from Thailand to China
Authors: Jingting Li and Sirikorn Santirojanakul
Track: DAMT 7: DST
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Title: Research on the Factors Influencing Consumer Purchase Intention in the Cross-Border Live Streaming E-commerce of the Cosmetics Industry from Thailand to China
Authors: Jingting Li and Sirikorn Santirojanakul
Track: DAMT 7: DST