Research on the Factors Influencing Consumer Purchase Intention in the Cross-Border Live Streaming E-commerce of the Cosmetics Industry from Thailand to China (Jingting Li and Sirikorn Santirojanakul) (#993)

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Title: Research on the Factors Influencing Consumer Purchase Intention in the Cross-Border Live Streaming E-commerce of the Cosmetics Industry from Thailand to China

Authors: Jingting Li and Sirikorn Santirojanakul

Track: DAMT 7: DST