Examine and Assess the Influence of Content Development on Xiaohongshu Platform for Brand Interaction: An In-depth Analysis of a Minor Stationery Corporation's Strategy (Ting Ou, Sirikorn Santirojanakul, Ekkasit Tiamkaew and Phusit Kornsurin) (#1368)

Examine and Assess the Influence of Content Development on Xiaohongshu Platform for Brand Interaction: An In-depth Analysis of a Minor Stationery Corporation’s Strategy (Ting Ou, Sirikorn Santirojanakul, Ekkasit Tiamkaew and Phusit Kornsurin) (#1368)

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Title: Examine and Assess the Influence of Content Development on Xiaohongshu Platform for Brand Interaction: An In-depth Analysis of a Minor Stationery Corporation’s Strategy

Authors: Ting Ou, Sirikorn Santirojanakul, Ekkasit Tiamkaew and Phusit Kornsurin

Track: DAMT 7: DST