Analyzing Chinese Purchasing Behavior Using 4P & 4E to Develop Data-Driven Strategy for Thai Products in Cross-Border E-commerce (Zhaorui Dong and Chalermpon Kongjit) (#6167)

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Title: Analyzing Chinese Purchasing Behavior Using 4P & 4E to Develop Data-Driven Strategy for Thai Products in Cross-Border E-commerce

Authors: Zhaorui Dong and Chalermpon Kongjit

Track: DAMT2: KM